Virtual influencers and data privacy : introducing the multi-privacy paradox
Gajendra Liyanaarachchi, Matthieu Mifsud, Giampaolo Viglia
| Year of publication: |
2024
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|---|---|
| Authors: | Liyanaarachchi, Gajendra ; Mifsud, Matthieu ; Viglia, Giampaolo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 176.2024, Art.-No. 114584, p. 1-11
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| Subject: | Metaverse | Virtual influencer | Data privacy | Data vulnerability, cybercrime | Fake profile | Multi-privacy paradox | Unbalanced privacy risk | Datenschutz | Data protection | Datensicherheit | Data security | Social Web | Social web | IT-Kriminalität | IT crime | Virtuelle Realität | Virtual reality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550351