Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Generoso Branca, Riccardo Resciniti, Sandra Maria Correia Loureiro
| Year of publication: |
2023
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|---|---|
| Authors: | Branca, Generoso ; Resciniti, Riccardo ; Loureiro, Sandra Maria Correia |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 3, p. 596-609
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| Subject: | consumer evaluation | packaging | sensory cues | structural cues | sustainability | virtual reality | willingness to pay a premium price | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Verpackung | Packaging | Virtuelle Organisation | Virtual organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290771