Virtual management of global marketing relationships
A mechanism for rapidly developing presence in the global marketplace is through forming relationships with other organizations in different countries. These joint ventures or strategic alliances have a number of benefits that accrue to the various partners in the relationship. The difficulty is how to manage these relationships effectively across cultures and differing organizational/management philosophies. What is recommended is the development of a virtual management perspective and five different types of virtual relationships are examined.
Year of publication: |
1998
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Authors: | Speier, Cheri ; Harvey, Michael G. ; Palmer, Jonathan |
Published in: |
Journal of World Business. - Elsevier, ISSN 1090-9516. - Vol. 33.1998, 3, p. 263-276
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Publisher: |
Elsevier |
Saved in:
Online Resource
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