Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska
| Year of publication: |
2018
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|---|---|
| Authors: | Grudzewski, Filip ; Awdziej, Marcin ; Mazurek, Grzegorz ; Piotrowska, Katarzyna |
| Published in: |
Economics and business review. - Poznań : Poznań Univ. of Economics Press, ISSN 2392-1641, ZDB-ID 2820261-2. - Vol. 4.2018, 3, p. 36-50
|
| Subject: | virtual reality | VR | technology | marketing communication | advertising | virtualization | Virtuelle Realität | Virtual reality | Marketingmanagement | Marketing management | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18559/ebr.2018.3.4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918902