Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Year of publication: |
2018
|
---|---|
Authors: | Grudzewski, Filip ; Awdziej, Marcin ; Mazurek, Grzegorz ; Piotrowska, Katarzyna |
Published in: |
Economics and business review. - Poznań : Poznań Univ. of Economics Press, ISSN 2392-1641, ZDB-ID 2820261-2. - Vol. 4.2018, 3, p. 36-50
|
Subject: | virtual reality | VR | technology | marketing communication | advertising | virtualization | Virtuelle Realität | Virtual reality | Werbung | Advertising | Marketingmanagement | Marketing management | Social Web | Social web | Virtuelles Team | Virtual team | Werbewirkung | Advertising effects |
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