Virtual reality, YouTube, or social media? : assessing promotional effects on tourism destination
Year of publication: |
2022
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Authors: | Chang, Hsuan Hsuan |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 2, p. 211-227
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Subject: | acceptance of new technologies | destination image | flow experience | Virtual reality | Social Web | Social web | Virtuelle Realität | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour |
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