Virtual wine tours and wine tasting : the influence of offline and online embodiment integration on wine purchase decisions
Han Wen, Xi Y. Leung
| Year of publication: |
2021
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|---|---|
| Authors: | Wen, Han ; Leung, Xi Yu |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 83.2021, p. 1-12
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| Subject: | Virtual reality | Wine tourism | Wine sensory experience | Offline embodiment | Online embodiment | Willingness to pay | Purchase intention | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Zahlungsbereitschaftsanalyse | Virtuelle Realität | Online-Handel | Online retailing | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Tourismus | Tourism | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2020.104250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417923