Visual attention and product interaction : a neuroscientific study on purchase across two product categories in a virtual store
Enrique Bigne, Aline Simonetti, Jaime Guixeres and Mariano Alcaniz
| Year of publication: |
2024
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Simonetti, Aline ; Guixeres, Jaime ; Alcaniz, Mariano |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 4, p. 389-406
|
| Subject: | Eye-tracking | Hand-tracking | Head-mounted displays | Retailers | Virtual reality | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wahrnehmung | Perception | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-02-2023-0067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154636