Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Eunsoo Baek, Zhihong Huang, Seojin Stacey Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Baek, Eunsoo ; Huang, Zhihong ; Lee, Seojin Stacey |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-9
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| Subject: | Visual complexity | Package design | Vice | Virtue | Hedonic utility | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Visualisierung | Visualization | Hedonischer Preisindex | Hedonic price index | Verpackung | Packaging | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103435 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364483