Visual marketing : a practical guide to the science of branding & retailing
Barbara E. Kahn and Elizabeth N. Johnson
| Year of publication: |
2025
|
|---|---|
| Authors: | Kahn, Barbara E. ; Johnson, Elizabeth N. |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Einzelhandel | Retail trade | Marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-42689-9 ; 1-003-42689-1 ; 978-1-040-31697-9 ; 1-040-31697-2 ; 978-1-040-31702-0 ; 1-040-31702-2 ; 978-1-032-73134-6 ; 978-1-032-73132-2 |
| Other identifiers: | 10.4324/9781003426899 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015325722