Visual merchandising and store atmospherics : an integrated review and future research directions
Year of publication: |
2022
|
---|---|
Authors: | Basu, Rituparna ; Paul, Justin ; Singh, Kandarp |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 397-408
|
Subject: | Visual merchandising | Store atmospherics | Store atmosphere | Structured literature review | TCCM framework | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
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