Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers
Yolandé Hefer; Michael C. Cant
| Year of publication: |
2013
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|---|---|
| Authors: | Hefer, Yolandé ; Cant, Michael C. |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 12.2013, 10, p. 1217-1223
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| Subject: | Visual Merchandising Displays | Retail Industry | Apparel Retailers | Consumer Behaviour | Subliminal Influence | Gender | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Ladengestaltung | Store design | Geschlecht |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200671