Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Year of publication: |
2023
|
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Authors: | Yoo, Jinyoung Jinnie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
|
Subject: | Instagram | Social media | Fashion marketing | Luxury | Fast fashion | SPA | Big data analysis | Mode | Fashion | Social Web | Social web | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution |
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