Visual totality of rewards-based crowdfunding pitch videos : disentangling the impact of peak negative affective visual expression on funding outcomes
Yi Huang, Marilyn A. Uy, Chang Liu, Maw-Der Foo, Zhuyi Angelina Li
| Year of publication: |
2023
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|---|---|
| Authors: | Huang, Yi ; Uy, Marilyn A. ; Liu, Chang ; Foo, Maw Der ; Li, Zhuyi Angelina |
| Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 38.2023, 5, p. 1-23
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| Subject: | Machine learning | Peak affective visual expression | Pitch videos | Rewards-based crowdfunding | Visual totality | Crowdfunding | Visualisierung | Visualization | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusvent.2023.106318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468475