Visualizing Marketing : From Abstract to Intuitive

by S. Umit Kucuk

1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .

MoreLess

Year of publication:	2023 ; 2nd ed. 2023.
Authors:	Kucuk, S. Umit
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	marketing visualization \| visualization of data \| digital marketing \| product \| price \| distribution \| supply chain \| promotion \| advertising \| interactive marketing \| public relations \| marketing mix \| place \| sales promotion \| email marketing \| viral marketing \| social networking \| content marketing \| word of mouth marketing \| integrated digital marketing \| Marketing \| Visualisierung \| Visualization

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (XV, 300 p. 86 illus., 50 illus. in color.)
Series:	Palgrave Studies in Marketing, Organizations and Society
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-18215-0 ; 978-3-031-18214-3 ; 978-3-031-18216-7 ; 978-3-031-18217-4
Other identifiers:	10.1007/978-3-031-18215-0 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014239917