Voice marketing : harnessing the power of conversational AI to drive customer engagement

Laurence Minsky, Susan Westwater, Scot Westwater, and Colleen Fahey ; foreword by Philip Kotler

"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--

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Year of publication:	[2024]
Authors:	Minsky, Laurence ; Westwater, Susan ; Westwater, Scot ; Fahey, Colleen
Other Persons:	Kotler, Philip (preface)
Publisher:	Lanham : Rowman & Littlefield
Subject:	Marketingmanagement \| Marketing management \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Künstliche Intelligenz \| Artificial intelligence

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Extent:	viii, 206 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-5381-5539-4 ; 978-1-5381-5540-0 ; 978-1-5381-5541-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014315885