Voice of the Customer: The Impact on Customer Satisfaction
|Year of publication:||
|Authors:||Stank, Theodore P.; Daugherty, Patricia J.; Ellinger, Alexander E.|
International journal of purchasing and materials management. - Tempe, Ariz., ISSN 0094-8594, ZDB-ID 10708972. - Vol. 33.1997, 4, p. 2-9
Stank, Theodore P., (1996)
Stank, Theodore P., (1998)
Leveraging Logistics-Distribution Capabilities: The Effect of Logistics Service on Market Share - The article reports on a survey of buyers in the personal products industry, which revealed that vendor distribution service significantly and positively affects customer satisfaction. The authors found that customer satisfaction alone, however, is insufficient to improve market share. Vendors need to ...
Daugherty, Patricia J., (1998)
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