Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens
Andrea Ahlemeyer-Stubbe
| Year of publication: |
2011
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|---|---|
| Authors: | Ahlemeyer-Stubbe, Andrea |
| Published in: |
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Gabler, ISBN 3-8349-2754-6. - 2011, p. 217-229
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| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010222