VOLUME DE PRODUÇÃO, PREÇOS E A DECISÃO DE COMERCIALIZAÇÃO INFORMAL DO LEITE: UM ESTUDO NO ESTADO DO RIO DE JANEIRO

The recent transformation in milk production was characterized by the reduction of the prices received by the producer and by theincrease of the production and productivity. Facing this reality, this work has the objective to identify whether the option forinformal commercialization of the milk was one of the alternatives for the small producers receiving better prices. It was used a logitmodel to measure the impact of production volume and price received over the probability of producers to opt to sell in informalmarkets. The results were compatible to what was expected, once the price received per milk litre affects positivelly and the volumeproduction has a negative effect the probability of producers to sell his production at informal markets. Therefore, informalcommercialization is an alternative for small producers to obtain better prices for their product.