Voluntary funding for generic advertising using a provision point mechanism : an experimental analysis of option assurance
Kent D. Messer; Harry M. Kaiser; and Gregory L. Poe
| Year of publication: |
2007
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|---|---|
| Authors: | Messer, Kent D. ; Kaiser, Harry M. ; Poe, Gregory L. |
| Published in: |
Review of agricultural economics : RAE. - Oxford : Blackwell, ISSN 1058-7195, ZDB-ID 1072527-1. - Vol. 29.2007, 3, p. 612-631
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| Subject: | Werbung | Advertising | Unternehmensfinanzierung | Corporate finance | Experiment | Agrarprodukt | Agricultural product | USA | United States |
| Extent: | Graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003564596