Voluntary pricing mechanisms for green product purchase : altruistic versus self-enhancing consideration
Avinash Tripathi & Neeraj Pandey
| Year of publication: |
2019
|
|---|---|
| Authors: | Tripathi, Avinash ; Pandey, Neeraj |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 2, p. 198-217
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| Subject: | Pay-What-You-Want (PWYW) | Mark-Off-Your-Own-Price (MOYOP) | environment protection | self-interest | green products | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltschutz | Environmental protection | Altruismus | Altruism | Eigeninteresse | Self-interest | Theorie | Theory | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2019.1575260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208860