Vom Käufer zum Mitgestalter : Konsumentenmarketing in der Postmoderne
Tobias Bischkopf
| Year of publication: |
2010
|
|---|---|
| Authors: | Bischkopf, Tobias |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Integrativ-Prozessualer Marketingansatz | Prosument | Konsumgütermarketing | Consumer goods marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Postindustrielle Gesellschaft | Post-industrial society | Haushaltsökonomik | Household economics | Neue Institutionenökonomik | New institutional economics | Transaktionskosten | Transaction costs | Marketingtheorie | Marketing theory | Verbraucher | Marketing | Produzent | Kooperation | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 347 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Strategisches Marketingmanagement. - Berlin : Peter Lang, ISSN 1860-062X, ZDB-ID 2212220-5. - Vol. Bd. 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Oestrich-Winkel, EBS Univ. für Wirtschaft und Recht - Business School, Diss., 2010 |
| ISBN: | 978-3-631-61309-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747208