Von Data-driven zu People-based Marketing : erfolgreiche Digital Marketing Strategien in einer Privacy First Ära
Marco Hassler
| Year of publication: |
[2021] ; 1. Auflage
|
|---|---|
| Authors: | Hassler, Marco |
| Institutions: | mitp Verlags GmbH & Co. KG (publisher) |
| Publisher: |
Frechen : MITP |
| Subject: | Marketing | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Kundenbindung | Customer retention | Kundenorientierung | Kundendaten | Social Media | Datenanalyse |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 267 Seiten Illustrationen 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7475-0410-9 ; 978-3-7475-0412-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515097