Vuitton's Money Machine - No doubt about it: The luxury goods maker brilliantly trades in the stuff of ego and desire. But you have to peek behind the glittery facade of supermodels and sizzling ads to see what makes Vuitton the most profitable luxury brand on the planet. Attention to detail -- And durability -- Builds fanatic brand loyalty. Distribution is rigidly controlled. And design and ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2004 (22.03.), p. 50-55