Want to make me emotional? : the influence of emotional advertisements on women's consumption behavior
Year of publication: |
September 2017
|
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Authors: | Majeed, Salman ; Lu, Changbao ; Usman, Muhammad |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 11.2017, 3, p. 341-373
|
Subject: | Emotions | Celebrity endorsement | Appeal drivers | Advertisement | Consumer behavior | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Celebrity-Werbung | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Frauen | Women |
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