Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku Li, Yafeng Nan and Ruoxi Yao
| Year of publication: |
2022
|
|---|---|
| Authors: | Baoku, Li ; Nan, Yafeng ; Yao, Ruoxi |
| Subject: | Brand competence | Brand warmth | Cool and cuteness | Perceived quality | Stereotype content theory | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktqualität | Product quality | Markenimage | Brand image | Markenführung | Brand management | Kompetenz | Competence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2021-0413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391142