Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Manman Wang, Sheng Ang and Feng Yang and Jian Song
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Manman ; Ang, Sheng ; Yang, Feng ; Song, Jian |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 3, p. 511-532
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| Subject: | Consumer education | Functionality-oriented consumer | Perceived risk | Remanufacturing | Warranty service | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty | Betriebliche Kreislaufwirtschaft | Reverse logistics | Produkt-Recycling | Product recovery | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2021-0331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285853