Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Year of publication: |
2023
|
---|---|
Authors: | Wang, Manman ; Ang, Sheng ; Yang, Feng ; Song, Jian |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 3, p. 511-532
|
Subject: | Consumer education | Functionality-oriented consumer | Perceived risk | Remanufacturing | Warranty service | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty | Produkt-Recycling | Product recovery | Betriebliche Kreislaufwirtschaft | Reverse logistics | Marketingmanagement | Marketing management |
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