Warum Kunden in Online-Communities innovieren : Ergebnisse einer Motivanalyse
Year of publication: |
2011
|
---|---|
Authors: | Janzik, Lars ; Herstatt, Cornelius ; Raasch, Antje-Christina |
Published in: |
Kundenintegration 2.0. - Wiesbaden : Gabler, ISBN 3-8349-3392-9. - 2011, p. 47-81
|
Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Social Web | Social web | Motivation | Spielwaren | Toys | Ethnologie | Ethnology | Internet |
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