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The Contribution of Internal Audit as a Determinant of External Audit Fees and Factors Influencing this Contribution
Felix, William L., (2008)
Internal Audit Use, Earnings Quality and External Audit Fees
Prasad, Nishaal, (2022)
Measuring image spillovers in umbrella-branded products
Sullivan, Mary W., (1990)
Slotting allowances and the market for new products
Sullivan, Mary W., (1997)
Brand extensions : when to use them
Sullivan, Mary W., (1992)