Was Kunden wirklich wollen : Neuromarketing ; Hirnforschung für mehr Kundenkenntnis
Inna Kirichuk
| Year of publication: |
2008
|
|---|---|
| Authors: | Kirichuk, Inna |
| Publisher: |
Marburg : Tectum Verlag |
| Subject: | Marketingmanagement | Marketing management | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 105 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 100 - 105 |
| ISBN: | 978-3-8288-9618-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003693659