Watching is valuable : consumer views : content consumption on OTT platforms
Year of publication: |
2023
|
---|---|
Authors: | Chakraborty, Debarun ; Siddiqui, Mujahid ; Siddiqui, Aaliyah ; Paul, Justin ; Dash, Ganesh ; Dal Mas, Francesca |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-15
|
Subject: | Theory of consumption values | Over-the-top platforms | Demographics | Trust | Continued subscription | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Vertrauen | Confidence | Konsumtheorie | Consumption theory | Privater Konsum | Private consumption | Netzwerkökonomik | Network economics | Social Web | Social web |
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