Watered down : market growth, authenticity, and evaluation in craft beer
| Year of publication: |
2022
|
|---|---|
| Authors: | Pozner, Jo-Ellen ; DeSoucey, Michaela ; Verhaal, J. Cameron ; Sikavica, Katarina |
| Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - London [u.a.] : Sage, ISSN 1741-3044, ZDB-ID 2050342-8. - Vol. 43.2022, 3, p. 321-345
|
| Subject: | authenticity | authenticity norm violations | categories | consumer evaluation | craft beer | diffusion | economic sociology | identity movement | organizational ecology | specialist market dynamics | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Brauerei | Brewery | Glaubwürdigkeit | Credibility | Wirtschaftssoziologie | Economic sociology |
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