We've got the power! : how customer power affects supply chain relationships
Barbara B. Flynn; Xiande Zhao; Baofeng Huo; Jeff Hoi Yan Yeung
| Year of publication: |
2008
|
|---|---|
| Authors: | Flynn, Barbara Bechler ; Zhao, Xiande ; Huo, Baofeng ; Yeung, Jeff Hoi Yan |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 51.2008, 3, p. 169-174
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732728