Web analytics applications, opportunities and challenges to online retail in India
Vikas Kumar, Ogunmola Gabriel Ayodeji
| Year of publication: |
2022
|
|---|---|
| Authors: | Kumar, Vikas ; Ayodeji, Ogunmola Gabriel |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 41.2022, 4, p. 463-485
|
| Subject: | big data | business intelligence | e-commerce | India | online retail | online shopping | web analytics | Online-Handel | Online retailing | Indien | Electronic Commerce | E-commerce | Big Data | Big data | Social Web | Social web | Webanalyse | Web analytics | Data Mining | Data mining | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Website | Betriebliches Informationssystem | Business intelligence system | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2022.122925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257550