Web Analytics & Web Controlling : webbasierte Business Intelligence zur Erfolgssicherung
Andreas Meier; Darius Zumstein. TDWI Europe
| Alternative title: | Web Analytics und Web Controlling Web Analytics und Webcontrolling |
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| Year of publication: |
c 2013 ; 1. Aufl.
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| Authors: | Meier, Andreas ; Zumstein, Darius |
| Publisher: |
Heidelberg : dpunkt.verl. |
| Subject: | Betriebliches Informationssystem | Business intelligence system | Digitale Dienste | Web-based service | Controlling | Management control | Webanalyse | Web analytics | Business Intelligence | World Wide Web | Internet |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XI, 281 S. Ill., graph. Darst. 240 mm x 165 mm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 263 - 275 |
| ISBN: | 3-89864-835-4 ; 978-3-89864-835-6 |
| Classification: | Betriebliche Information und Kommunikation ; Webmanagement |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500267