Web metrics for retailers
Maximilian Teltzrow and Oliver Günther
| Year of publication: |
2003
|
|---|---|
| Authors: | Teltzrow, Maximilian ; Günther, Oliver |
| Published in: |
E-commerce and web technologies : 4th international conference, EC-Web Prague, Czech Republic, September, 2 - 5, 2003 ; proceedings. - Berlin : Springer, ISBN 3-540-40808-8. - 2003, p. 328-338
|
| Subject: | Einzelhandel | Retail trade | Social Web | Social web | Website | Performance-Messung | Performance measurement | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitale Dienste | Web-based service | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001820748