Web‐mining applications in e‐commerce and e‐services

Purpose – The purpose of this guest editorial is to introduce the papers in this special issue. Design/methodology/approach – A brief introduction about the issue of web‐mining applications in e‐commerce and e‐services is provided, along with a summary of the main contributions of the papers that are included in the special issue. Findings – The value of web‐mining techniques can be enhanced through applying them to real environments such as e‐commerce and e‐services. The research fields of web mining, e‐commerce and e‐services can also be expanded. Originality/value – An overview of the special issue and related research is provided in this paper.