Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
John R. Hauser; Guilherme (Gui) Liberali; Glen L. Urban
| Year of publication: |
2014
|
|---|---|
| Authors: | Hauser, John R. ; Liberali, Guilherme ; Urban, Glen L. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1594-1616
|
| Subject: | automated marketing | Bayesian methods | clickstream analysis | dynamic programming | Internet marketing | optimization | switching costs | website design | website morphing | Website | Online-Marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Dynamische Optimierung | Dynamic programming | Theorie | Theory | Agentenbasierte Modellierung | Agent-based modeling | Telekommunikationssektor | Telecommunications industry |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381857