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John R. Hauser, Glen L. Urban; Guilherme Liberali; Michael Braun
| Year of publication: |
2009
|
|---|---|
| Authors: | Hauser, John R. ; Urban, Glen L. ; Liberali, Guilherme ; Braun, Michael |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 202-223
|
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Agentenbasierte Modellierung | Agent-based modeling | Telekommunikationssektor | Telecommunications industry | Großbritannien | United Kingdom |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843212