Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Chunsik Lee; Jisu Huh
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Chunsik ; Huh, Jisu |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 2, p. 168-198
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| Subject: | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977947