Extent: | XVIII, 332 S. graph. Darst. 210 mm x 148 mm |
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Series: | Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 23 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Basel, Univ., Diss., 2007 |
Notes: | Literaturverz. S. [277] - 307 |
ISBN: | 3-8349-0929-7 ; 978-3-8349-0929-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003637001