Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Mengzhen Liu and Wei Xiong
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Mengzhen ; Xiong, Wei |
| Subject: | Asia pacific | brand reputation | buffering effect | customer satisfaction | familiarity | generalized favorability | repurchase intention | service failure | service quality | Tourism marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenimage | Brand image | Tourismusmarketing | Beschwerdemanagement | Complaint management | Reputation | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2236634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369784