Werbe- und Konsumentenpsychologie
Georg Felser
| Year of publication: |
2001 ; 2. Aufl.
|
|---|---|
| Authors: | Felser, Georg |
| Publisher: |
Stuttgart [u.a.] : Schäffer-Poeschel [u.a.] Heidelberg : Spektrum, Akad. Verl. |
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucher | Psychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 513 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [477] - 508 |
| ISBN: | 3-8274-1105-X ; 3-7910-1944-9 |
| Classification: | Angewandte Psychologie ; Wirtschaftssoziologie, Wirtschaftspsychologie ; Methoden und Techniken der Volkswirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607537