Werbeeffizienzmessung
Werner Pepels
| Year of publication: |
1996
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marktforschung | Market research | Werbepsychologie | Psychology of advertising | Theorie | Theory | Werbewirtschaft | Advertising industry | Werbeerfolgskontrolle | Werbewirkungsanalyse |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | VII, 320 S. Ill., graph. Darst. |
|---|---|
| Series: | Sammlung Poeschel. - Stuttgart : Schäffer-Poeschel, ISSN 0581-457X, ZDB-ID 256795-7. - Vol. 147 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 305 - 306 |
| ISBN: | 3-7910-9209-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000560003