Werbemitteldesign und Markenpolitik in Versicherungsunternehmen : eine explorative Studie
Year of publication: |
2003
|
---|---|
Authors: | Kuzmany, Katrin |
Institutions: | Institut für Versicherungswirtschaft <Wien> |
Subject: | Markenpolitik | Versicherungsbetrieb | operating expenses for underwriting business | Werbemittelforschung | advertising media | Design | design |
Extent: | 751616 bytes 119 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISSN: | 1560-2680 |
Classification: | Sales promotion and advertising ; Management of insurance ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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