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Figures de la publicité, figures du monde
Sauvageot, Anne, (1987)
Zur Soziologie der Konsumwerbung
Dolberg, Ingwalt, (1981)
Advertising, society, and consumer culture
Hovland, Roxanne, (2010)
Research in consumer behaviour : beyond attitudes and decision-making
Grunert, Klaus G., (1988)
Psychological aspects of strategic management
Grunert, Klaus G., (1994)
Cognition and economic psychology