Werbung und Wettbewerb
Jules Backman
| Alternative title: | Advertising and competition <dt.> |
|---|---|
| Year of publication: |
1971 ; 1. Aufl.
|
| Authors: | Backman, Jules |
| Publisher: |
Düsseldorf [u.a.] : Econ-Verl. |
| Subject: | Werbung | Wettbewerb |
| Extent: | 316 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-430-11108-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004013131