West African immigrants’ perceptions of advertising in general and impact on buying decisions
Year of publication: |
2012
|
---|---|
Authors: | Blankson, Charles ; Spears, Nancy ; Hinson, Robert |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 3, p. 168-185
|
Subject: | Migranten | Migrants | Afrikanisch | African | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Faktorenanalyse | Factor analysis | USA | United States |
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