Wettlauf um die Alten : Bankmarketing für die Zielgruppe 50plus
Wolfgang Ronzal ... (Hrsg.)
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Other Persons: | Ronzal, Wolfgang (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Bankmarketing | Bank marketing | Zielgruppe | Target group | Ältere Menschen | Elderly people | Deutschland | Germany | Bank | Marketing | Senioren | Finanzmarketing | Altersversorgung | Altersvorsorge |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 283 S. Ill., graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8349-0524-6 ; 3-8349-0524-0 |
| Classification: | Banken, Versicherungen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003516906