What about QR codes on wine bottles? : a statistical analysis of technology's influence on purchase decisions among Italian wine consumers
Year of publication: |
2024
|
---|---|
Authors: | Adamashvili, Nino ; Spada, Alessia ; Fiore, Mariantonietta ; Tricase, Caterina |
Subject: | Blockchain | Consumers' behavior | Information | Novelty | QR code | Wine | Wein | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Weinbau | Wine industry | Kaufentscheidung | Purchase decision |
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