What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Eun Go and Denise Sevick Bortree
| Year of publication: |
2017
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|---|---|
| Authors: | Go, Eun ; Bortree, Denise Sevick |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 5, p. 727-747
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| Subject: | corporate social responsibility | social media | CSR fit | modality interactivity | message interactivity | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Interaktive Medien | Interactive media | Kommunikation | Communication | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1297983 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799589